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About the Travel Industry
The demographics are changing – The world is changing. For some, our planet has become a global village in which cultural differences are fading. Whether travelling on business or for pleasure, to discover uncharted lands, to seek out new adventures or to rekindle ties with family and friends, more and more people are travelling.
In most western societies, and especially in North America, the population is ageing. The baby-boomers are entering their retirement years. This highly educated and affluent segment of the population is enjoying a much more active lifestyle than their predecessors. They will seek out more culturally oriented activities involving more physical participation. Travel makes it all happen! Spas, golf vacations, ecotourism, sustainable tourism, undiscovered destinations, speciality travel, all of these are added to the traditional vacation South or to Europe.
This continuous expansion in tourism, coupled with the reliance of many countries on tourism for their economic survival, will ensure that the tourism industry will flourish for many years to come. From 1997 to 2002 alone, tourism increased a phenomenal 20%.*
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